MIcroLumen: Marketing Manager

May 18, 2022 2:37 PM | Anonymous member

Position title: Marketing Manager

Department: Sales & Marketing                                         Manager: VP of Operations

Pay Grade: 35                                                                            FLSA: Exempt

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Education:

·         Bachelor’s Degree in Sales and/or Marketing or equivalent experience

Previous Work Experience:

  • ·         Four or more years of Sales/Marketing related experience is required.
  • ·         Exposure to web site design, advertising, trade shows, digital graphic design, social media platform management, and/or brand management is preferred

Physical Requirements:

  • Must be able to remain in a stationary position 50% of the time or more.
  • Must be able to operate a computer 50% of the time or more.

Essential Functions:

  • 1.       Brand Champion – Oversee all MicroLumen branding activities to ensure proper use of the logo in all publicized media.  Ensure proper implementation of the Brand Manual (https://www.microlumen.com/resources/).  Provide company official logo files as needed.
  • 2.       Web Site Sentinel – Work with resources both internally and externally to develop, update and manage web site design, messaging, security, and content.  Coordinate with IT, outside resources (i.e. Allen Harris Designs), Accounting, HR, Engineering and Management to maximize the efficacy and attractiveness of the company web site.  Own email and all follow up from marketing@microlumen.com.
  • 3.       Social Media Publicist – Oversee all information provided to the public on social media platforms relating to Microlumen, including Facebook, Twitter, Instagram, and others as necessary. Collaborate with HR for job postings.
  1. Printed/Digital Media – Govern (design, coordinate, purchase, monitor, etc.) trade show giveaways, promotional items, company apparel, company letterhead items, SWAG, advertisements, articles, etc., in all digital and written forms.
  2. Advertising Advocate – Develop or coordinate the development of advertisements, articles, or any promotional content for use publicly.  Work in conjunction with industry marketing resources and representatives to define the presence of Microlumen in the marketplace.  This will include all Microlumen presence in advertisements, magazines, digital/online sites, trade show publications, etc.  Coordinate payables of all marketing expenses/invoices, as needed.
  3. Trade Show Orchestration – Responsible for overseeing trade show booth sourcing, content, design, and manufacture. Determination of trade show schedule with assistance from Applications Engineering and other management input.  Responsible for management of trade show sign-up through portals or other means, including contractual obligations.  Responsible for reservation of domestic trade show hotel accommodations for all company exhibitors, unless otherwise notified.  Responsible for trade show badge registration, on-site booth transit, set-up, tear-down, advanced booth selection and coordination.  Ensure trade show supplies and promotional items are fully stocked in advanced of booth shipment and for recruiting and other company events.  Coordinate trade show follow up with administration and engineering.  Attendance at some trade shows may be required.
    1. Community Outreach – Manage all external outreach, including local community connections, charities, and sponsorships. Oversee ticket distribution to events.
    2. Other duties as assigned.

    Skills and Abilities:

    • Must be able to work well with others and communicate efficiently and effectively.
    • Must be self-driven with an ability to start and complete projects independently or within a group.
    • Negotiation skills
    • Attention to detail

    Leadership Competency Expectations

    • ·         Coaching and Developing Others — Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
    • Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others and maintaining them over time.
    • Listening Actively — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
    • Resolving Conflicts and Negotiating with Others — Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others in a respectful manner.
    • Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members.
    • Leading by Example – Displaying reliability, holding oneself accountable for one’s actions, remaining open to listening to alternative viewpoints, maintaining a growth mindset and behavior.
    • Thinking Creatively — Identifying, developing, and implementing new applications, ideas, relationships, systems, or products.
    • Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish work within the department through personal effectiveness and delegation.

    Demonstrated Competencies:

    • Strong computer skills and experience with various software programs including Word, Access, PowerPoint, and Excel.
    • Ability to proactively negotiate effectively in the best interest of the company.
    • Some ERP system knowledge.



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