By Alexis Muellner – Editor, Tampa Bay Business Journal
Aug 14, 2020, 5:00am EDT
When Beth Galic took over the lead role at the Bay Area Manufacturers Association in New Port Richey a year and a half ago, the group was struggling with declining membership and a lack of return on investment for members.
Pre-Covid, its activities were mostly tied to nighttime dinner functions.
“They would go to meetings and they were being sold by associates so BAMA got a bad rap,” Galic said.
She made changes, including putting in place a 75:25 ratio of manufacturers to associate members, limiting events for associate members, and doing away with dinners in favor of events at manufacturing facilities. Membership is now up, with more than 70 manufacturers and no attrition from January to June.