What’s Your UBER… Are You Prepared For 2020?

When UBERIZATION Collides With Your Industry

Thursday, Nov. 2
Registration: 5:30-6:00
Dinner: 6:00-6:30
Speaker: 6:30-7:30
Location: Bascom's Chop House, Clearwater

In an study by IBM of over 5,000 C-Suite executives, they stated that their #1 fear for the future was the "Uberization" of their industry or marketplace.

Three dynamic forces are changing every industry as it has the taxi, real estate, publishing and music industries. No industry is exempt from uberization. Over the last five years, disruption has transformed their industries putting the association and their members at risk for competing.

The question is… Do you know what may be lurking your way that is going to create havoc in your industry.

This energetic and informative session will help provide the keys in researching and determining what future disruption is coming your company's way. Tom Morrison will share visuals every executive should be looking at with future business planning: the 3 dynamic forces causing disruption; the 3 reasons why disruption is happening; and the 6 places it occurs.

About our Speaker
Tom Morrison is a 1990 graduate of Florida State University with a B.S. in Finance. He began his career in association management in 1995 as an Executive Vice President hired to assume the role of CEO of the Florida Automotive Industry Association.

In late 2005, Tom was hired by the Metal Treating Institute as Executive Vice President to assume the role of CEO of management in 2008. Tom has been instrumental in helping MTI drive growth in their member value proposition, trade show, annual conferences, online technical training, and use of technology. Through Tom’s leadership, MTI’s net worth has grown over 1,000% since 2006.

Tom is active in the Florida Society of Association Executives, Council of Manufacturing Executives, and American Society of Association Executives. In 2012, due to peer recognition of Tom’s professionalism, business innovation, and passion, he was named the FSAE Association Executive of the Year.

On numerous occasions, Tom has been published in the numerous national publications including The Source Magazine and Associations Now in the association field and most recently recognized as a case study in the book, The Art of Membership by Sheri Jacobs.